Saturday, March 21, 2009

Innovation Map

Through this post I have found this interesting study from McKinsey about where in the world there is more innovation.
So sad, I've not been able to find any Spanish city at all! although perhaps there's one somewhere.
Try to click on Europe and then click on Asia. Do you see any difference? No Dynamic Oceans (the name used in the study for the cities with more innovation) in Europe and only some hot springs.

How many times have you heard that when you go through a crisis the innovation is even more important than usual? What is going to be the contribution of the European Union?
Sad situation, we have to start to get accustomed to world where Europe is no longer leading in almost anything.

Sunday, March 15, 2009

Brand analysis for free, Technorati way

This graph show how many times the terms Viagra, Cialis and Levitra have been used in the blogosphere (Cialis in the middle) by week.
Click the graph to see it bigger.
Do you think that somebody in the business can be interested in this kind of analysis provided for free by Technorati?

And you can create a page with all the graphs like this that you want and they will update automatically. So a kind of scorecard of brand tracking for free.
I can do this for our business in 20 minutes. Any value?

Thanks to Enrique Dans for the insight.

Nice picture

Isn't it funny?

Friday, March 13, 2009

Good marketing and good product

OK, I know the image is big, but I really want to show it as I really like what this company is doing. I enrolled in the beta testing of the Seavus DropMind software (I twittered about it) and yesterday one person from that company called me to do a survey.
I was happy to answer and even more happy when I received this graph in a message. The graph is created with Seavus and personalized for me, of course they only change the name, but even in that case I think it's a good detail... we'll see if I can keep it free when they move to comercial version, but even if I have to pay I'll think about it.

So far my experience with the tool, and not only with the company, is quite good!

Saturday, March 7, 2009

The Kindle in your i-Phone

Through this Enrique Dans' post I've come to this post where they talk about the new i-Phone application to replicate Kindle functionality.

As you can imagine I jumped into i-Tunes store to download it and... Shit! is not available in the spanish store... I'm now investigating how I connect to other stores :-(

Try this link to access the app from iTunes:*M&offerid=146261&type=3&subid=0&tmpid=1826&